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Digital Business Models : The New Value Creation and Capture Mechanisms of the 21st Century /
A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business mod...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin ; Boston :
De Gruyter,
[2022]
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Frontmatter
- Preface
- About the Authors
- Contents
- 1 Beyond Digital Ubiquity: The Digital Business Model Iron Triangle
- Part 1: Mastering the Power of Networks: Who is Creating Value?
- 2 Looking Behind the Scene: Assessing the Value Drivers Behind Digital Business Models
- 3 Digital Platforms: Unlocking the Power of Networks
- Part 2: Reshaping Markets: How is Value Configured?
- 4 Marketplaces: Better, Faster, Stronger? Removing Frictions in E-commerce
- 5 "Social" at the Core of a Digital Busine
- 6 Unlocking the Sharing Economy: Scaling Trust with Digital
- Part 3: Capturing (and Locking) the Value: How Is Value Captured?
- 7 Brokerage Model: Scaling with Fees on Marketplaces?
- 8 The Magnitude of Subscription: Monetisation of "Everything-as-a-Service"
- 9 "Free" is Not a Business Model: Business Models Behind Free
- 10 Looking Forward: Is Winter Coming?
- Appendices: Illustrative Case Studies
- A The OLIO Case Study: A Social Enterprise App Tackling the "Chicken and Egg" Paradox
- B Amazon Versus Alibaba: Amazon is Amazing, but can Alibaba Dethrone it?
- C BlaBlaCar: Value Creation on a Digital Platform
- D Hubspot: A Complex Subscription Model for Inbound Marketing
- E AirBnB: Managing Trust and Safety on a Platform Business
- List of Figures
- Index