Cargando…
Verkaufsförderung : Strategie und Taktik /
To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Alemán |
| Publicado: |
Berlin ; Boston :
De Gruyter,
[2019]
|
| Edición: | Reprint 2019. |
| Colección: | Marketing-Management ;
7 |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | DEGRUYTEROA_on1110709734 | ||
| 003 | OCoLC | ||
| 005 | 20240209213017.0 | ||
| 006 | m o d | ||
| 007 | cr || |||||||| | ||
| 008 | 190723s2019 gw fo d z000 0 ger d | ||
| 040 | |a DEGRU |b eng |e rda |c DEGRU |d SFB |d OCLCO |d OCLCF |d OCLCO |d OCLCQ |d OCLCO |d DEGRU |d OCLCL | ||
| 020 | |a 9783110841015 | ||
| 020 | |a 3110841010 | ||
| 024 | 7 | |a 10.1515/9783110841015 |2 doi | |
| 029 | 1 | |a AU@ |b 000066050291 | |
| 035 | |a (OCoLC)1110709734 | ||
| 044 | |a gw |c DE | ||
| 050 | 4 | |a HF5438.5 |b .C757 1979 | |
| 072 | 7 | |a BUS000000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.82 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Cristofolini, Peter M., |e author. | |
| 245 | 1 | 0 | |a Verkaufsförderung : |b Strategie und Taktik / |c Gerhard Thies, Peter M. Cristofolini. |
| 250 | |a Reprint 2019. | ||
| 263 | |a 201908 | ||
| 264 | 1 | |a Berlin ; |a Boston : |b De Gruyter, |c [2019] | |
| 264 | 4 | |c ©1978 | |
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 0 | |a Marketing-Management ; |v 7 | |
| 505 | 0 | 0 | |t Frontmatter -- |t Geleitwort -- |t Vorwort -- |t Inhalt -- |t Verzeichnis der Abbildungen und Tabellen -- |t Abkürzungsverzeichnis -- |t 1. Verkaufsförderung im Kreuzfeuer -- |t 2. Verkaufsförderung im Marketing-Mix -- |t 3. Maßnahmen der Verkaufsförderung -- |t 4. Planung der Verkaufsförderung -- |t 5. Fallbeispiel -- Verkaufsförderung für Dugena -- |t 6. Resümee und Prognose -- |t Literaturverzeichnis -- |t Sachregister |
| 546 | |a In German. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jul 2019). | |
| 520 | |a To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries. | ||
| 590 | |a De Gruyter Online |b De Gruyter Open Access eBooks | ||
| 650 | 0 | |a Sales promotion. | |
| 650 | 6 | |a Ventes |x Promotion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / General. |2 bisacsh | |
| 650 | 7 | |a Sales promotion |2 fast | |
| 700 | 1 | |a Thies, Gerhard, |e author. | |
| 758 | |i has work: |a Verkaufsförderung (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGtV4RtMtyW87qcqm76BT3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | |c print |z 9783110074116 | |
| 856 | 4 | 0 | |u https://www.degruyter.com/openurl?genre=book&isbn=9783110841015 |z Texto completo |
| 938 | |a De Gruyter |b DEGR |n 9783110841015 | ||
| 994 | |a 92 |b IZTAP | ||