Cargando…
Werbepsychologie
To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Alemán |
| Publicado: |
Berlin/Boston :
Walter de Gruyter GmbH,
2019.
|
| Colección: | Sammlung Göschen Ser.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | DEGRUYTEROA_on1099976270 | ||
| 003 | OCoLC | ||
| 005 | 20240209213017.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 190525s2019 mau o 000 0 ger d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d DEGRU |d OCLCQ |d LUN |d SFB |d OCLCO |d OCLCF |d VT2 |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 1167360773 |a 1235825318 | ||
| 020 | |a 9783111369990 | ||
| 020 | |a 3111369994 | ||
| 020 | |a 9783110040234 | ||
| 020 | |a 3110040239 | ||
| 024 | 7 | |a 10.1515/9783111369990. |2 doi | |
| 024 | 3 | |a 9783111369990 | |
| 029 | 1 | |a AU@ |b 000068988931 | |
| 035 | |a (OCoLC)1099976270 |z (OCoLC)1167360773 |z (OCoLC)1235825318 | ||
| 037 | |b 00017647 | ||
| 050 | 4 | |a HF5822 |b .H644 1972 | |
| 072 | 7 | |a PSY000000. |2 bisacsh | |
| 082 | 0 | 4 | |a 659.1019 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Hoffmann, Hans-Joachim. | |
| 245 | 1 | 0 | |a Werbepsychologie |
| 260 | |a Berlin/Boston : |b Walter de Gruyter GmbH, |c 2019. | ||
| 300 | |a 1 online resource (184 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Sammlung Göschen Ser. ; |v v. 5009 | |
| 588 | 0 | |a Print version record. | |
| 505 | 0 | 0 | |t Frontmatter -- |t INHALT -- |t ERSTER TEIL: GRUNDLAGEN -- |t 1. PSYCHOLOGIE IN DER WERBUNG -- |t 2. BEEINFLUSSUNG DURCH WERBUNG -- |t 3. WIDERSTAND GEGEN WERBUNG -- |t 4. STEUERUNG DER WERBEBEEINFLUSSUNG DURCH SEINE SIMULATION -- |t ZWEITER TEIL: MODELLE -- |t 5. REKLAME-MODELL -- |t 6. IMPACT-MODELL -- |t 7. EINSTELLUNGSMODELL -- |t 8. IMAGE-MODELL -- |t 9. MOTIVATIONSMODELL -- |t 10. PSYCHOANALYTISCHES MODELL -- |t 11. MEDIALES BEEINFLUSSUNGSMODELL -- |t 12. ADOPTIONSMODELL -- |t LITERATUR -- |t NAMEN- UND SACHVERZEICHNIS |
| 546 | |a In German. | ||
| 520 | |a To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries. | ||
| 590 | |a De Gruyter Online |b De Gruyter Open Access eBooks | ||
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 650 | 6 | |a Publicité |x Aspect psychologique. | |
| 650 | 7 | |a PSYCHOLOGY |x General. |2 bisacsh | |
| 650 | 7 | |a Advertising |x Psychological aspects |2 fast | |
| 758 | |i has work: |a Werbepsychologie (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGQVpQWW4BvykJjWJYqjfm |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Hoffmann, Hans-Joachim. |t Werbepsychologie. |d Berlin/Boston : Walter de Gruyter GmbH, ©2019 |
| 830 | 0 | |a Sammlung Göschen Ser. | |
| 856 | 4 | 0 | |u https://www.degruyter.com/openurl?genre=book&isbn=9783111369990 |z Texto completo |
| 938 | |a De Gruyter |b DEGR |n 9783111369990 | ||
| 994 | |a 92 |b IZTAP | ||