Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation /

Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Kolderup Flaten, Trine
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin ; Boston : K.G. Saur, [2008]
Colección:IFLA Publications ; 120/121
Temas:
Advertising > Information services > Congresses.
Bibliography. Library science. Information resources > Marketing > Congresses.
Libraries > Public relations > Congresses.
Public relations > Information services > Congresses.
Services d'information > Publicité > Congrès.
Bibliothèques > Relations publiques > Congrès.
Relations publiques > Services d'information > Congrès.
LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General.
Advertising > Information services.
Libraries > Public relations.
Public relations > Information services.
Conference papers and proceedings.
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