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Marketing, 20th Edition

Provide a thorough overview of essential marketing principles with Pride and Ferrell's visually engaging, reader-friendly MARKETING. This popular, proven presentation helps students develop the knowledge and decision-making skills to succeed in today's competitive business environment. In-...

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Detalles Bibliográficos
Autor principal: William M. Pride; O. C. Ferrell (Autor)
Formato: Libro
Idioma:Inglés
Publicado: United States of America : Cengage Learning, 2019
United States of America :
Edición:20th edition
Temas:
Acceso en línea:Texto completo

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