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Basic Marketing Research, 9th Edition
BASIC MARKETING RESEARCH, 9E balances a reader-friendly approach with an ideal level of coverage. The authors introduce two dominant approaches to gathering marketing information: marketing analytics on data that exist within the firm and customer insights gathered for a specific purpose. The book m...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
United States of America :
Cengage Learning,
2017
United States of America : |
| Edición: | ninth edition |
| Temas: | |
| Acceso en línea: | Texto completo |