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Media Now: Understanding Media, Culture, and Technology, 10th Edition

Updated with the latest developments from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10e, encourages students to think critically about the media and its effects as it equips them with a thorough understanding of how media technologies develop, operate, converge, and impact...

Descripción completa

Detalles Bibliográficos
Autor principal: Joseph Straubhaar (Autor)
Formato: Libro
Idioma:Inglés
Publicado: United States of America : Cengage Learning, 2017
United States of America :
Edición:tenth edition
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Updated with the latest developments from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10e, encourages students to think critically about the media and its effects as it equips them with a thorough understanding of how media technologies develop, operate, converge, and impact society. The text offers a comprehensive introduction to the global media environment and ongoing developments in technology, culture, and critical theory transforming the rapidly evolving industry. A focus on essential history, theories, and technical knowledge develops students' media literacy skills to prepare them for careers in the fields online, interactive, and traditional media. It includes new coverage of mobile media consumption, Internet governance, international issues, online privacy, and more.
Descripción Física:1 online resource
ISBN:9781337516266