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Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS,...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
United States of America :
Cengage Learning,
2017
United States of America : |
| Edición: | tenth edition |
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| Acceso en línea: | Texto completo |