Advertising and Integrated Brand Promotion, 8th Edition
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and...
Autor principal: | Thomas O'Guinn; Chris Allen; Angeline Close Scheinbaum; Richard J. Semenik (Autor) |
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Formato: | Libro |
Idioma: | Inglés |
Publicado: |
United States of America :
Cengage Learning,
2018
United States of America : |
Edición: | eighth edition |
Temas: | |
Acceso en línea: | Texto completo |
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