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Advertising and Integrated Brand Promotion, 8th Edition

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and...

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Detalles Bibliográficos
Autor principal: Thomas O'Guinn; Chris Allen; Angeline Close Scheinbaum; Richard J. Semenik (Autor)
Formato: Libro
Idioma:Inglés
Publicado: United States of America : Cengage Learning, 2018
United States of America :
Edición:eighth edition
Temas:
Acceso en línea:Texto completo

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