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Advertising and Integrated Brand Promotion, 8th Edition
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and...
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
United States of America :
Cengage Learning,
2018
United States of America : |
| Edición: | eighth edition |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 001 | CENGAGE_9781337514231 | ||
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| 008 | 161020s2018 USA eng d | ||
| 020 | |a 9781337514231 | ||
| 040 | |a VST |c VST |d VST | ||
| 100 | 1 | |a Thomas O'Guinn; Chris Allen; Angeline Close Scheinbaum; Richard J. Semenik |e author | |
| 245 | 1 | 0 | |a Advertising and Integrated Brand Promotion, 8th Edition |
| 250 | |a eighth edition | ||
| 260 | |a United States of America : | ||
| 264 | 1 | |a United States of America : |b Cengage Learning, |c 2018 | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 520 | |a Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium. | ||
| 650 | 4 | |a Business & Economics/Advertising & Promotion | |
| 650 | 4 | |a Business & Economics/Marketing/General | |
| 856 | 4 | 0 | |u https://resolvervitalsource.uam.elogim.com/9781337514231 |z Texto completo |