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Marketing Strategy, 8th Edition
Teach students how to think and act like effective marketers and disruptors in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. This edition presents strategic marketing management within the context of social, economic and technolo...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
United States of America :
Cengage Learning,
2021
United States of America : |
| Edición: | eighth edition |
| Temas: | |
| Acceso en línea: | Texto completo |