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Essentials of Marketing Research, 7th Edition
ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as d...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
United States of America :
Cengage Learning,
2018
United States of America : |
| Edición: | seventh edition |
| Temas: | |
| Acceso en línea: | Texto completo |