Internet Marketing, 4th Edition
INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above...
Autor principal: | Debra Zahay; Mary Lou Roberts (Autor) |
---|---|
Formato: | Libro |
Idioma: | Inglés |
Publicado: |
United States of America :
Cengage Learning,
2018
United States of America : |
Edición: | fourth edition |
Temas: | |
Acceso en línea: | Texto completo |
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