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Internet Marketing, 4th Edition
INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above...
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
United States of America :
Cengage Learning,
2018
United States of America : |
| Edición: | fourth edition |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Debra Zahay; Mary Lou Roberts |e author | |
| 245 | 1 | 0 | |a Internet Marketing, 4th Edition |
| 250 | |a fourth edition | ||
| 260 | |a United States of America : | ||
| 264 | 1 | |a United States of America : |b Cengage Learning, |c 2018 | |
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| 520 | |a INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.<br><b>Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. </b></br> | ||
| 650 | 4 | |a Business & Economics/E-Commerce/Internet Marketing | |
| 650 | 4 | |a Business & Economics/General | |
| 650 | 4 | |a Business & Economics/Marketing/General | |
| 856 | 4 | 0 | |u https://resolvervitalsource.uam.elogim.com/9780357441275 |z Texto completo |