Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)

The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference's three main themes (management and marketing...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Pyeman, Jaafar (Editor ), Wan Rashid, Wan Edura (Editor ), Hanif, Azlina (Editor ), Syed Mohamad, Syed Jamal Abdul Nasir (Editor ), Tan, Peck Leong (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : Springer Nature Singapore : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Temas:
Entrepreneurship.
New business enterprises.
Finance, Public.
Marketing.
Management.
Public Economics.
Acceso en línea:Texto Completo
Descripción
Sumario:The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management and reflect the conference's three main themes (management and marketing, economics and finance, and entrepreneurship) and present original papers contributed by researchers, scholars, professionals and postgraduate students. They address a range of disciplines that encompass each of the main themes. Using basic and applied research findings together with case studies they provide valuable information on current research trends in business management, international business, marketing, economics, finance, Islamic finance and economics, and entrepreneurship.
Descripción Física:XII, 653 p. 60 illus., 31 illus. in color. online resource.
ISBN:9789812874269

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