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Making a Difference Through Marketing A Quest for Diverse Perspectives /
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in makin...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore :
Springer Nature Singapore : Imprint: Springer,
2016.
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| Edición: | 1st ed. 2016. |
| Temas: | |
| Acceso en línea: | Texto Completo |
Tabla de Contenidos:
- The Question of Sponsorship Effectiveness
- Leveraging Research on Activation: Quester and Thompson's (2001) Impact on the Field of Sponsorship
- Sponsorship-Linked Attitudes of Employees of Sponsoring Firms: SMEs vs Large Organisations
- Connected Stadium: A Pillar for Football Clubs' Marketing Development?
- Knowing Me, Knowing You: Mentorship, Friendship, and Dancing Queens
- Beyond the Obvious: Facets of Diversity in Marketing Student Groups
- Student Engagement: A Multiple Layer Phenomenon
- Marketing - Making a Difference for Entrepreneurial Universities
- Improving Innovation Process Performance and Service Quality in Innovation Networks
- Promoting Public Health: Understanding the Limitations of Marketing Principles and the Need for Alternative Approaches
- Contemporary Young Consumers and Food Consumption - Implications for Social Marketing and Research .