e-Consumers in the Era of New Tourism

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This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also d...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Sezgin, Erkan (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : Springer Nature Singapore : Imprint: Springer, 2016.
Edición:1st ed. 2016.
Colección:Managing the Asian Century,
Temas:
Tourism.
Management.
Electronic commerce.
Marketing.
Tourism Management.
E-Business.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age
  • Chapter 2: Mobile Communication and Applications in Tourism
  • Chapter 3: Usage of E-loyalty Programs in Hospitality Industry
  • Chapter 4: New Toy of Marketing Communication in Tourism: Gamification
  • Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis
  • Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok
  • Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park
  • Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers. .

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