Food Consumer Science Theories, Methods and Application to the Western Balkans /

This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Barjolle, Dominique (Editor ), Gorton, Matthew (Editor ), Milošević Đorđević, Jasna (Editor ), Stojanović, Žaklina (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Dordrecht : Springer Netherlands : Imprint: Springer, 2013.
Edición:1st ed. 2013.
Temas:
Environmental management.
Sociology-Methodology.
Marketing research.
Business intelligence.
Marketing.
Personality.
Difference (Psychology).
Public health.
Environmental Management.
Sociological Methods.
Market Research and Competitive Intelligence.
Personality and Differential Psychology.
Public Health.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • 1 Introduction
  • 2 Theories of Food Choice
  • 3 Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ)
  • 4 Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries
  • 5 Exploring an Emerging Market Through Focus-Groups and Expert Interviews: Health Claim Products in the Western Balkans
  • 6 Assessing Fruit Perception Using Focus Groups
  • 7 Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi-Approach
  • 8 Utilising Conjoint Analysis: Understanding Consumers Preferences for Traditional Food
  • 9 Conclusions
  • Index.

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