E-Services Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue) /

This volume presents the best papers of the special issue 'E-Services' of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Evanschitzky, Heiner (Editor ), Iyer, Gopalkrishnan R. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag, 2007.
Edición:1st ed. 2007.
Colección:Applied Marketing Science / Angewandte Marketingforschung,
Temas:
Marketing.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • E-Services: Opportunities and Challenges - An Overview
  • E-Services - A Framework for Growth
  • E-Services: A Synthesis and Research Agenda
  • Enriching the Customer Experience: Implications for E-Marketers
  • Opportunities of International E-Services: A Conceptual Model
  • Customer Loyalty in Electronically Mediated Environments
  • Efficient Product Choice through Ontology-based Recommender Systems
  • The Role of Service Type, Familiarity, Contact and Internet Experience When Shopping Online for Services
  • E-Services and the New World of Retailing
  • Systematic development of E-Services through Co-Design of Software and Service: Results of an empirical study.

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