E-Services Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue) /

This volume presents the best papers of the special issue 'E-Services' of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Evanschitzky, Heiner (Editor ), Iyer, Gopalkrishnan R. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag, 2007.
Edición:1st ed. 2007.
Colección:Applied Marketing Science / Angewandte Marketingforschung,
Temas:
Marketing.
Acceso en línea:Texto Completo

MARC

LEADER 00000nam a22000005i 4500
001 978-3-8350-9614-1
003 DE-He213
005 20220116101429.0
007 cr nn 008mamaa
008 100301s2007 gw | s |||| 0|eng d
020 |a 9783835096141  |9 978-3-8350-9614-1 
024 7 |a 10.1007/978-3-8350-9614-1  |2 doi 
050 4 |a HF5410-5417.5 
072 7 |a KJS  |2 bicssc 
072 7 |a BUS043000  |2 bisacsh 
072 7 |a KJS  |2 thema 
082 0 4 |a 658.8  |2 23 
245 1 0 |a E-Services  |h [electronic resource] :  |b Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue) /  |c edited by Heiner Evanschitzky, Gopalkrishnan R. Iyer. 
250 |a 1st ed. 2007. 
264 1 |a Wiesbaden :  |b Deutscher Universitätsverlag :  |b Imprint: Deutscher Universitätsverlag,  |c 2007. 
300 |a VIII, 203 p.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
490 1 |a Applied Marketing Science / Angewandte Marketingforschung,  |x 2627-2008 
505 0 |a E-Services: Opportunities and Challenges - An Overview -- E-Services - A Framework for Growth -- E-Services: A Synthesis and Research Agenda -- Enriching the Customer Experience: Implications for E-Marketers -- Opportunities of International E-Services: A Conceptual Model -- Customer Loyalty in Electronically Mediated Environments -- Efficient Product Choice through Ontology-based Recommender Systems -- The Role of Service Type, Familiarity, Contact and Internet Experience When Shopping Online for Services -- E-Services and the New World of Retailing -- Systematic development of E-Services through Co-Design of Software and Service: Results of an empirical study. 
520 |a This volume presents the best papers of the special issue 'E-Services' of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field 'E-Services'. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of 'E-Services' including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering. 
650 0 |a Marketing. 
650 1 4 |a Marketing. 
700 1 |a Evanschitzky, Heiner.  |e editor.  |4 edt  |4 http://id.loc.gov/vocabulary/relators/edt 
700 1 |a Iyer, Gopalkrishnan R.  |e editor.  |4 edt  |4 http://id.loc.gov/vocabulary/relators/edt 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer Nature eBook 
776 0 8 |i Printed edition:  |z 9783835008014 
830 0 |a Applied Marketing Science / Angewandte Marketingforschung,  |x 2627-2008 
856 4 0 |u https://doi.uam.elogim.com/10.1007/978-3-8350-9614-1  |z Texto Completo 
912 |a ZDB-2-SBE 
912 |a ZDB-2-SXBM 
950 |a Business and Economics (SpringerNature-11643) 
950 |a Business and Management (R0) (SpringerNature-43719) 

Ejemplares similares