Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value /
In times of fierce competition in business-to-business markets strong and economically sound business relationships with a company's customers rank among the main success factors. As a well established marketing management conception, key account management is of particular significance in this...
Clasificación: | Libro Electrónico |
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Autor principal: | Wengler, Stefan (Autor) |
Autor Corporativo: | SpringerLink (Online service) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Wiesbaden :
Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag,
2006.
|
Edición: | 1st ed. 2006. |
Colección: | Business-to-Business-Marketing
|
Temas: | |
Acceso en línea: | Texto Completo |
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