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The Automotive Development Process A Real Options Analysis /

The global automotive industry is currently undergoing significant changes and the companies are not only faced with opportunities, but also with new risks. Traditional automotive industry giants are fighting to maintain their market share and their profitability, and at the same time Asian automoti...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sörensen, Daniel (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag, 2006.
Edición:1st ed. 2006.
Temas:
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • The Automotive Development Process
  • Competitive Advantage and the Automotive Development Process
  • Real Option Model of the Automotive Development Process
  • Optimizing the Automotive Development Process
  • Conclusion.