Market Entry Strategies in Eastern Europe in the Context of the European Union An Empirical Research into German Firms Entering the Polish Market /

The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside the firm. Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry and invest...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Klug, Michael (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag, 2006.
Edición:1st ed. 2006.
Temas:
Marketing research.
Business intelligence.
International economic integration.
Globalization.
Management.
Market Research and Competitive Intelligence.
Emerging Markets and Globalization.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Analysis of Theoretical Approaches to Strategic Issues
  • Practical Options for Investors considering Market Entries
  • The European Union from the Perspective of a Business Investor
  • The Polish Market - Opportunities and Challenges for German Investors
  • Factors determining Market Entry Policy of chosen German Companies - An Empirical Study
  • Conclusions from Empirical Findings and Verification of Hypotheses.

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