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A Theory of Marketing Outline of a Social Systems Perspective /
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmanni...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag,
2006.
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| Edición: | 1st ed. 2006. |
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
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| 005 | 20220116021937.0 | ||
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| 020 | |a 9783835091313 |9 978-3-8350-9131-3 | ||
| 024 | 7 | |a 10.1007/978-3-8350-9131-3 |2 doi | |
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| 100 | 1 | |a Lüdicke, Marius. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 2 | |a A Theory of Marketing |h [electronic resource] : |b Outline of a Social Systems Perspective / |c by Marius Lüdicke. |
| 250 | |a 1st ed. 2006. | ||
| 264 | 1 | |a Wiesbaden : |b Deutscher Universitätsverlag : |b Imprint: Deutscher Universitätsverlag, |c 2006. | |
| 300 | |a XV, 191 p. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 505 | 0 | |a Theory -- Critique -- Methods -- Marketing as a Social System -- Discussion -- Conclusions. | |
| 520 | |a Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four qualitative studies, the author theorizes on the marketing function as a self-contained system of communications. It is argued that marketing systems prosper within a host organization if and as long as they successfully influence observers' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an unprecedented way. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 1 | 4 | |a Marketing. |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9783835003040 |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1007/978-3-8350-9131-3 |z Texto Completo |
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| 950 | |a Business and Economics (SpringerNature-11643) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||