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Content Infrastructure Management Results of an empirical study in the print industry /
Because of the increasing digitization and modularity of content media companies are challenged to exploit the gained degrees of freedom in the management of their most valuable asset. Opportunities abound - reutilizing, bundling and pushing content through diverse media channels leading to higher r...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag,
2006.
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| Edición: | 1st ed. 2006. |
| Colección: | Markt- und Unternehmensentwicklung Markets and Organisations,
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| Temas: | |
| Acceso en línea: | Texto Completo |
Tabla de Contenidos:
- Conceptual foundations
- Causal model specification
- Empirical test of the content allocation model
- Discussion of model findings
- Conclusion.