Content Infrastructure Management Results of an empirical study in the print industry /

Because of the increasing digitization and modularity of content media companies are challenged to exploit the gained degrees of freedom in the management of their most valuable asset. Opportunities abound - reutilizing, bundling and pushing content through diverse media channels leading to higher r...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Benlian, Alexander (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag, 2006.
Edición:1st ed. 2006.
Colección:Markt- und Unternehmensentwicklung Markets and Organisations,
Temas:
Advertising media planning.
Business information services.
Media Planning.
IT in Business.
Acceso en línea:Texto Completo

MARC

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100 1 |a Benlian, Alexander.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 0 |a Content Infrastructure Management  |h [electronic resource] :  |b Results of an empirical study in the print industry /  |c by Alexander Benlian. 
250 |a 1st ed. 2006. 
264 1 |a Wiesbaden :  |b Deutscher Universitätsverlag :  |b Imprint: Deutscher Universitätsverlag,  |c 2006. 
300 |a XXI, 246 p.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
490 1 |a Markt- und Unternehmensentwicklung Markets and Organisations,  |x 2945-8803 
505 0 |a Conceptual foundations -- Causal model specification -- Empirical test of the content allocation model -- Discussion of model findings -- Conclusion. 
520 |a Because of the increasing digitization and modularity of content media companies are challenged to exploit the gained degrees of freedom in the management of their most valuable asset. Opportunities abound - reutilizing, bundling and pushing content through diverse media channels leading to higher returns on investment. Although many studies have tackled the problem of properly allocating data, processing power or IT-related decision rights in the past, the topic of media content allocation has been neglected so far. Taking into account strategic, organizational and technological factors Alexander Benlian explores the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness. These observed patterns or invariabilities may provide infrastructure managers with a benchmark against which to reassess the design of their own content allocation configuration. Aligned content infrastructures can be considered to dramatically increase the smoothness of content flows and to enhance production and bundling capabilities. 
650 0 |a Advertising media planning. 
650 0 |a Business information services. 
650 1 4 |a Media Planning. 
650 2 4 |a IT in Business. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer Nature eBook 
776 0 8 |i Printed edition:  |z 9783835003682 
830 0 |a Markt- und Unternehmensentwicklung Markets and Organisations,  |x 2945-8803 
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912 |a ZDB-2-SXBM 
950 |a Business and Economics (SpringerNature-11643) 
950 |a Business and Management (R0) (SpringerNature-43719) 

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