Coordinating Internet Sales with Other Channels A Performance Measurement Model /

Since the Internet has become a common tool of daily life, many companies have introduced e-commerce channels in addition to their traditional sales channels. Such e-commerce channels typically share the same markets with traditional channels which exposes them to a set of chances and challenges. In...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Pinterits, Andreas (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2009.
Edición:1st ed. 2009.
Temas:
Business.
Management science.
Marketing.
Business information services.
Business and Management.
IT in Business.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • E-commerce multichannel retailing
  • Performance measurement
  • Methodology - a structured approach for designing the model
  • Performance measurement model for e-commerce multichannel retailing
  • Demonstration of the performance measurement system model
  • Summary and discussion of results.

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