Revenue Management and Survival Analysis in the Automobile Industry

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Today, the automobile industry is faced by increasing price competition while profit margins are shrinking. The used car sector is affected the most, amplified by excess supply in day registrations and the impact of the continuing rebate war in the new car sector. André Jerenz develops a price-base...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jerenz, André (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2008.
Edición:1st ed. 2008.
Temas:
Business.
Management science.
Marketing.
Operations research.
Business and Management.
Operations Research and Decision Theory.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Revenue Management and the Automobile Industry
  • Modeling the Price-Based Revenue Management Problem
  • Survival Analysis: Estimation of the Price-Response Function
  • Validation of the Survival Analysis Approach: a Case Study within the Used Car Market
  • Computational Analysis: Proof of Concept
  • Conclusions and Further Directions.

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