Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities /

Acquiring the first customers is a make-or-break challenge for new ventures. In how far does the trust of a potential future customer in a new venture influence his decision to purchase? How can an entrepreneur convey trustworthiness in order to influence the decision? Gunnar Wiedenfels responds to...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wiedenfels, Gunnar (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2009.
Edición:1st ed. 2009.
Colección:Entrepreneurship,
Temas:
Strategic planning.
Leadership.
Marketing.
Business Strategy and Leadership.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Conceptual basics
  • Theoretical framework
  • Hypotheses and research model
  • Preparation of the empirical analysis
  • Survey design and data sample
  • Empirical analysis
  • Discussion and conclusion.

Ejemplares similares