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Strategic Management - New Rules for Old Europe
The European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers and researchers of Saarland University's Europa-Institut present the latest findings and trends of their most important research topics. They discuss the present state of th...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Gabler Verlag : Imprint: Gabler Verlag,
2006.
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| Edición: | 1st ed. 2006. |
| Temas: | |
| Acceso en línea: | Texto Completo |
Tabla de Contenidos:
- Changes in the Institutional Environment
- European Labour Markets: From Low to High Labour Demand Elasticities
- Sense-Making Processes in the Council of Ministers: From the ECSC to the European Constitution
- Accounting in Europe: From National Accounting Charts to Globally Converging Standards
- Banking Supervision in Europe: From Basel I to Basel II
- European Entrepreneurship: From Deterministic Government Policy to Market Experimentation
- Changes for Companies: Outside-Inside-Perspective
- Relationship Marketing in European Consumer Goods Markets: From Marketing Mix Orientation to Customer Life Cycle Management
- The Delights and Dangers of Global Branding: From Worldwide Brands to a Global/Local Dialectic
- Dynamics of the Internationalisation of European Retailing: From a National to a European Perspective
- Changes for Companies: Inside-Outside-Perspective
- European (Virtual) Team-Building: From Optimism to Efficiency
- International Corporate Cultures: From Helpless Global Convergence to Constructive European Divergence
- International Supplier Relationship Management: From Transactional to Relational Purchasing
- Consequences for Germany
- A Strategy Map for Germany: From Passive Self-Pity to Offensive Self-Renewal.