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Value Creation of Firm-Established Brand Communities
Firm-established brand communities enable companies to increase the brand loyalty and word-of-mouth communication of their customers. Furthermore they represent an adequate organisational form for companies to integrate consumers into their innovation processes. Philipp Wiegandt empirically analyzes...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Gabler Verlag : Imprint: Gabler Verlag,
2009.
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| Edición: | 1st ed. 2009. |
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
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| 001 | 978-3-8349-8460-9 | ||
| 003 | DE-He213 | ||
| 005 | 20220116205416.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100301s2009 gw | s |||| 0|eng d | ||
| 020 | |a 9783834984609 |9 978-3-8349-8460-9 | ||
| 024 | 7 | |a 10.1007/978-3-8349-8460-9 |2 doi | |
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| 100 | 1 | |a Wiegandt, Philipp. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Value Creation of Firm-Established Brand Communities |h [electronic resource] / |c by Philipp Wiegandt. |
| 250 | |a 1st ed. 2009. | ||
| 264 | 1 | |a Wiesbaden : |b Gabler Verlag : |b Imprint: Gabler Verlag, |c 2009. | |
| 300 | |a XVII, 211 p. 29 illus. |b online resource. | ||
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| 337 | |a computer |b c |2 rdamedia | ||
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| 505 | 0 | |a Literature Review -- Derivation of Hypotheses -- Concept and Methodology of Empirical Analysis -- Summary and Outlook. | |
| 520 | |a Firm-established brand communities enable companies to increase the brand loyalty and word-of-mouth communication of their customers. Furthermore they represent an adequate organisational form for companies to integrate consumers into their innovation processes. Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm-established brand community creates value for both - the company and their customers. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 1 | 4 | |a Marketing. |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9783834921239 |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1007/978-3-8349-8460-9 |z Texto Completo |
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| 950 | |a Business and Economics (SpringerNature-11643) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||