The Marketing-Sales-Finance Triangle An Empirical Investigation of Finance-Related Interactions & Managerial Challenges Among Marketing, Sales, and Finance Actors /

Even though marketing, sales, and finance topics are interrelated, little is known about how the departments concerned work together in organizations. Building on 78 face-to-face interviews with managers from all three functions, Dirk Weissbrich explores the marketing-sales-finance triangle (MSF-tri...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weissbrich, Dirk (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2009.
Edición:1st ed. 2009.
Temas:
Business.
Management science.
Marketing.
Business and Management.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Conceptual Foundations
  • Methodology
  • An Organizational Design Perspective on the MSF-Triangle
  • Interaction Fields and Decision Areas in the MSF-Triangle
  • Specific Contributions and Roles in the MSF-Triangle
  • Key Managerial Challenges in the MSF-Triangle
  • Fundamental Developments in the MSF-Triangle
  • Conclusion.

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