Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance /

Innovation and technological change is a vital driving force in the economy. Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hillmer, Ute (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2009.
Edición:1st ed. 2009.
Temas:
Strategic planning.
Leadership.
Marketing.
Business Strategy and Leadership.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Foundation
  • Abstract
  • Existing Theories Considering Technology Adoption
  • Methodology
  • Methodology
  • Literature Review As Frame Analysis
  • Individual Perspective
  • Societal Perspective
  • Organisational Perspective
  • A Merged Perspective
  • Findings
  • Emerging Data and Data Analysis
  • Discussion and Implications
  • Conclusions.

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