Strategic International Management Text and Cases /

"Strategic International Management" takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Morschett, Dirk (Autor), Schramm-Klein, Hanna (Autor), Zentes, Joachim (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2009.
Edición:1st ed. 2009.
Temas:
Strategic planning.
Leadership.
Management.
Marketing.
Business Strategy and Leadership.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • to Strategic International Management
  • Multinational Corporations as Networks
  • The Integration/Responsiveness Framework
  • Role Typologies for Foreign Subsidiaries
  • Motives for Internationalisation
  • The External Environment
  • Market Barriers, Global and Regional Integration
  • Competitive Advantage of Nations and Regional Clusters
  • The Role of Country Culture for International Management
  • International Coordination
  • Formal and Informal Coordination Mechanisms
  • International Organisational Structures as Coordination Mechanism
  • Corporate Culture as Coordination Mechanism
  • Corporate Social Responsibility of MNCs
  • Foreign Operation Modes
  • Basic Types and Theoretical Explanations of Foreign Operation Modes
  • Buying, Outsourcing and Offshoring
  • International Alliances
  • Wholly-owned Subsidiaries, Greenfield Investments, Mergers & Acquisitions
  • Selected Value Chain Activities
  • International Production & Sourcing
  • International Research & Development
  • International Marketing
  • Selected International Business Functions
  • International Human Resource Managementg
  • International Control.

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