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Multinational Companies in Low-Income Markets An Analysis of Social Embeddedness in Southeast Asia /
Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of com...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Gabler Verlag : Imprint: Gabler Verlag,
2009.
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| Edición: | 1st ed. 2009. |
| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
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|---|---|---|---|
| 001 | 978-3-8349-8330-5 | ||
| 003 | DE-He213 | ||
| 005 | 20220118175019.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100301s2009 gw | s |||| 0|eng d | ||
| 020 | |a 9783834983305 |9 978-3-8349-8330-5 | ||
| 024 | 7 | |a 10.1007/978-3-8349-8330-5 |2 doi | |
| 050 | 4 | |a HD30.28 | |
| 050 | 4 | |a HD57.7 | |
| 072 | 7 | |a KJC |2 bicssc | |
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| 100 | 1 | |a Badry, Dina. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Multinational Companies in Low-Income Markets |h [electronic resource] : |b An Analysis of Social Embeddedness in Southeast Asia / |c by Dina Badry. |
| 250 | |a 1st ed. 2009. | ||
| 264 | 1 | |a Wiesbaden : |b Gabler Verlag : |b Imprint: Gabler Verlag, |c 2009. | |
| 300 | |a XVI, 146 p. 12 illus. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 505 | 0 | |a Theoretical Perspectives and Literature Review -- Specificities of Low-Income Markets in Southeast Asia -- Theoretical Model and Hypotheses -- Methodology -- Discussion. | |
| 520 | |a Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of companies' Base of the Pyramid (BOP) strategies. In order to reveal detailed results and tangible implications for corporate leaders, the author distinguishes not only stakeholder and cross-sector partnerships but also different strategic intentions. The establishment of trust, especially in cross-sector partnerships, turns out to be essential in order to succeed in the approach to serve low-income consumer markets. | ||
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a Management. | |
| 650 | 1 | 4 | |a Business Strategy and Leadership. |
| 650 | 2 | 4 | |a Management. |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9783834918758 |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1007/978-3-8349-8330-5 |z Texto Completo |
| 912 | |a ZDB-2-SBE | ||
| 912 | |a ZDB-2-SXBM | ||
| 950 | |a Business and Economics (SpringerNature-11643) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||