Cargando…

Technology Acceptance of Connected Services in the Automotive Industry

Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hiraoka, Clemens (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2009.
Edición:1st ed. 2009.
Colección:Applied Marketing Science / Angewandte Marketingforschung,
Temas:
Acceso en línea:Texto Completo
Descripción
Sumario:Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.
Descripción Física:XIX, 150 p. 55 illus. online resource.
ISBN:9783834983091
ISSN:2627-2008