Trust as the Key to Loyalty in Business-to-Consumer Exchanges Trust Building Measures in the Banking Industry /

Trust plays an important role in business relationships. It is, therefore, one of the most discussed and analyzed phenomena in the literature on business-to-consumer interactions. Tara Ebert investigates what trust building measures in the banking industry should comprise. She deduces a critical con...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ebert, Tara (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2009.
Edición:1st ed. 2009.
Temas:
Business.
Management science.
Finance, Public.
Marketing.
Finance.
Business and Management.
Public Economics.
Financial Economics.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Consumer Trust as a Key to Organizational Success
  • Trust Model for Analyzing Measures of Trust Building in the Banking Industry
  • Research Design and Results
  • Discussion, Summary, and Future Prospects.

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