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Mobile Support in Customer Loyalty Management An Architectural Framework /
Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty. Christian Zeidler iden...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Gabler Verlag : Imprint: Gabler Verlag,
2009.
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| Edición: | 1st ed. 2009. |
| Colección: | Mobile Computing
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| Temas: | |
| Acceso en línea: | Texto Completo |
Tabla de Contenidos:
- and problem frame
- Requirements derived from relationship marketing and customer loyalty
- Mobile infrastructure perspective on the loyalty framework
- The reference model for the mobile supported loyalty scheme
- Analysis of business models for the mobile supported loyalty scheme
- Reference model evaluation
- Results and recommendations.