Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings /
The ever-increasing amount of individual-level customer data generated by loyalty programs opens new perspectives for customer relationship management (CRM). Yet, recent analyses have shown that a huge fraction of CRM projects fail to deliver the good at the bottom line. One of the main reasons for...
Clasificación: | Libro Electrónico |
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Autor principal: | Wübben, Markus (Autor) |
Autor Corporativo: | SpringerLink (Online service) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Wiesbaden :
Gabler Verlag : Imprint: Gabler Verlag,
2009.
|
Edición: | 1st ed. 2009. |
Colección: | Applied Marketing Science / Angewandte Marketingforschung,
|
Temas: | |
Acceso en línea: | Texto Completo |
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