A Risk-Benefit Perspective on Early Customer Integration

Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whet...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kausch, Christoph (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Heidelberg : Physica-Verlag HD : Imprint: Physica, 2007.
Edición:1st ed. 2007.
Colección:Contributions to Management Science,
Temas:
Industrial organization.
Econometrics.
Technological innovations.
Organization.
Quantitative Economics.
Innovation and Technology Management.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Literature review of key issues
  • Development of an analysis model for a risk-benefit balance
  • Case studies on early customer integration
  • Characteristics of successful early customer integration
  • Managerial recommendations for advisable envisaged customer integration
  • Conclusion.

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