The Spread of Yield Management Practices The Need for Systematic Approaches /

Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors. This book offers insights into the creation and i...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: SpringerLink (Online service)
Otros Autores: Sfodera, Fabiola (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Heidelberg : Physica-Verlag HD : Imprint: Physica, 2006.
Edición:1st ed. 2006.
Temas:
Financial risk management.
Strategic planning.
Leadership.
Entrepreneurship.
New business enterprises.
Operations research.
Marketing.
Industrial organization.
Risk Management.
Business Strategy and Leadership.
Operations Research and Decision Theory.
Organization.
Acceso en línea:Texto Completo
Descripción
Sumario:Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors. This book offers insights into the creation and implementation of a yield management system for such businesses and solutions to the organisational and managerial problems that its application entails. It is written by tourism researchers, entrepreneurs and tourism consultants as well as experts from software houses who have designed operational tools for a successful yield management.
Descripción Física:XVI, 154 p. 9 illus. online resource.
ISBN:9783790816723

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