Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication /

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Feldmann, Valerie (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Heidelberg : Physica-Verlag HD : Imprint: Physica, 2005.
Edición:1st ed. 2005.
Colección:Information Age Economy
Temas:
Marketing.
Economics.
Computer science.
Advertising media planning.
Economic development.
Social sciences.
Theory of Computation.
Media Planning.
Economic Development, Innovation and Growth.
Society.
Acceso en línea:Texto Completo
Tabla de Contenidos:
  • Incentives, barriers, and drivers for media development under the influence of mobile communications
  • The mobile communication system: elements and characteristics
  • The social use of the mobile communications system
  • Cross-media and cross-network strategies for mobile media
  • Innovation policy for mobile media.

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