Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication /
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile c...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Feldmann, Valerie (Autor) |
Autor Corporativo: | SpringerLink (Online service) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Heidelberg :
Physica-Verlag HD : Imprint: Physica,
2005.
|
Edición: | 1st ed. 2005. |
Colección: | Information Age Economy
|
Temas: | |
Acceso en línea: | Texto Completo |
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