Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication /

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile c...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Feldmann, Valerie (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Heidelberg : Physica-Verlag HD : Imprint: Physica, 2005.
Edición:1st ed. 2005.
Colección:Information Age Economy
Temas:
Marketing.
Economics.
Computer science.
Advertising media planning.
Economic development.
Social sciences.
Theory of Computation.
Media Planning.
Economic Development, Innovation and Growth.
Society.
Acceso en línea:Texto Completo

MARC

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100 1 |a Feldmann, Valerie.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 0 |a Leveraging Mobile Media  |h [electronic resource] :  |b Cross-Media Strategy and Innovation Policy for Mobile Media Communication /  |c by Valerie Feldmann. 
250 |a 1st ed. 2005. 
264 1 |a Heidelberg :  |b Physica-Verlag HD :  |b Imprint: Physica,  |c 2005. 
300 |a XII, 270 p. 17 illus.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
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490 1 |a Information Age Economy 
505 0 |a Incentives, barriers, and drivers for media development under the influence of mobile communications -- The mobile communication system: elements and characteristics -- The social use of the mobile communications system -- Cross-media and cross-network strategies for mobile media -- Innovation policy for mobile media. 
520 |a Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets. . 
650 0 |a Marketing. 
650 0 |a Economics. 
650 0 |a Computer science. 
650 0 |a Advertising media planning. 
650 0 |a Economic development. 
650 0 |a Social sciences. 
650 1 4 |a Marketing. 
650 2 4 |a Economics. 
650 2 4 |a Theory of Computation. 
650 2 4 |a Media Planning. 
650 2 4 |a Economic Development, Innovation and Growth. 
650 2 4 |a Society. 
710 2 |a SpringerLink (Online service) 
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830 0 |a Information Age Economy 
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950 |a Business and Management (R0) (SpringerNature-43719) 

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