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Intellectual Property Management The Role of Technology-Brands in the Appropriation of Technological Innovation /
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the he...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Heidelberg :
Physica-Verlag HD : Imprint: Physica,
2005.
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| Edición: | 1st ed. 2005. |
| Colección: | Contributions to Management Science,
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| Temas: | |
| Acceso en línea: | Texto Completo |