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Intellectual Property Management The Role of Technology-Brands in the Appropriation of Technological Innovation /
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the he...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Heidelberg :
Physica-Verlag HD : Imprint: Physica,
2005.
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| Edición: | 1st ed. 2005. |
| Colección: | Contributions to Management Science,
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| Temas: | |
| Acceso en línea: | Texto Completo |
MARC
| LEADER | 00000nam a22000005i 4500 | ||
|---|---|---|---|
| 001 | 978-3-7908-1599-3 | ||
| 003 | DE-He213 | ||
| 005 | 20220117020514.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100301s2005 gw | s |||| 0|eng d | ||
| 020 | |a 9783790815993 |9 978-3-7908-1599-3 | ||
| 024 | 7 | |a 10.1007/b137956 |2 doi | |
| 050 | 4 | |a HD62.5 | |
| 072 | 7 | |a KJH |2 bicssc | |
| 072 | 7 | |a BUS025000 |2 bisacsh | |
| 072 | 7 | |a KJH |2 thema | |
| 082 | 0 | 4 | |a 658.421 |2 23 |
| 100 | 1 | |a Jennewein, Klaus. |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a Intellectual Property Management |h [electronic resource] : |b The Role of Technology-Brands in the Appropriation of Technological Innovation / |c by Klaus Jennewein. |
| 250 | |a 1st ed. 2005. | ||
| 264 | 1 | |a Heidelberg : |b Physica-Verlag HD : |b Imprint: Physica, |c 2005. | |
| 300 | |a XVIII, 404 p. 62 illus. |b online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 1 | |a Contributions to Management Science, |x 2197-716X | |
| 505 | 0 | |a The New Era of Intangible Assets -- Case Studies on the Appropriation of Intellectual Assets -- Intangible Assets: Characteristics, Generation & Protection -- Strategic Management of Intangible Assets -- Econometric Analysis -- General Summary and Conclusion. | |
| 520 | |a The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed. | ||
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 0 | |a New business enterprises. | |
| 650 | 0 | |a Technological innovations. | |
| 650 | 1 | 4 | |a Entrepreneurship. |
| 650 | 2 | 4 | |a Innovation and Technology Management. |
| 710 | 2 | |a SpringerLink (Online service) | |
| 773 | 0 | |t Springer Nature eBook | |
| 776 | 0 | 8 | |i Printed edition: |z 9783790822045 |
| 776 | 0 | 8 | |i Printed edition: |z 9783790802801 |
| 830 | 0 | |a Contributions to Management Science, |x 2197-716X | |
| 856 | 4 | 0 | |u https://doi.uam.elogim.com/10.1007/b137956 |z Texto Completo |
| 912 | |a ZDB-2-SBE | ||
| 912 | |a ZDB-2-SXBM | ||
| 950 | |a Business and Economics (SpringerNature-11643) | ||
| 950 | |a Business and Management (R0) (SpringerNature-43719) | ||