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The Relationship of Body Weight and Skepticism towards Advertising
Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising. The first study...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
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| Edición: | 1st ed. 2016. |
| Colección: | Forschungsgruppe Konsum und Verhalten,
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| Temas: | |
| Acceso en línea: | Texto Completo |
Tabla de Contenidos:
- Definitions of Overweight, Self-Esteem and Skepticism towards Advertising
- Self-Esteem Theory, Social Comparison Theory and Cognitive Dissonance Theory
- Influencing Factors
- Empirical Studies and Implications.