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Targeting Using Augmented Data in Database Marketing Decision Factors for Evaluating External Sources /

This study delivers insights on which external sources - e.g. website click behavior, surveys, or social media data - can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augment...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hüttenrauch, Bettina (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Edición:1st ed. 2016.
Temas:
Acceso en línea:Texto Completo

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