Targeting Using Augmented Data in Database Marketing Decision Factors for Evaluating External Sources /
This study delivers insights on which external sources - e.g. website click behavior, surveys, or social media data - can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augment...
Clasificación: | Libro Electrónico |
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Autor principal: | Hüttenrauch, Bettina (Autor) |
Autor Corporativo: | SpringerLink (Online service) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
|
Edición: | 1st ed. 2016. |
Temas: | |
Acceso en línea: | Texto Completo |
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