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Strategy and Success Factors of Business Schools

Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, stra...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Adam, Anne Kathrin (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Edición:1st ed. 2016.
Temas:
Acceso en línea:Texto Completo

MARC

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245 1 0 |a Strategy and Success Factors of Business Schools  |h [electronic resource] /  |c by Anne Kathrin Adam. 
250 |a 1st ed. 2016. 
264 1 |a Wiesbaden :  |b Springer Fachmedien Wiesbaden :  |b Imprint: Springer Gabler,  |c 2016. 
300 |a XIX, 262 p. 22 illus.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
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505 0 |a The Market for Higher Education -- Assessing Institutional Success in Higher Education -- Mission Statements in Higher Education -- Strategic Groups in Higher Business Education -- Evaluating Success in Higher Business Education. 
520 |a Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus. Contents The Market for Higher Education Assessing Institutional Success in Higher Education Mission Statements in Higher Education Strategic Groups in Higher Business Education Evaluating Success in Higher Business Education Target Groups Researchers and students in the field of business studies with a focus on management, controlling, and marketing of higher education as well as strategic management The Author Dr. Anne Kathrin Adam holds a doctoral degree from Johannes Gutenberg-University, Mainz, Germany. She is now a member of the management of the IBA, University of Cooperative Education, Darmstadt, Germany. 
650 0 |a Strategic planning. 
650 0 |a Leadership. 
650 0 |a Education, Higher. 
650 1 4 |a Business Strategy and Leadership. 
650 2 4 |a Higher Education. 
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773 0 |t Springer Nature eBook 
776 0 8 |i Printed edition:  |z 9783658145187 
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950 |a Business and Management (SpringerNature-41169) 
950 |a Business and Management (R0) (SpringerNature-43719)