Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels /
With a series of experiments, Lena Himbert highlights the influence of the unit price's unit of measure on the consumer's price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer's store price...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Autor Corporativo: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
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Edición: | 1st ed. 2016. |
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Acceso en línea: | Texto Completo |
Tabla de Contenidos:
- Categorization and Review of Unit Price Research
- Legislation and the Importance of Unit Prices in the Marketplace
- Experiments addressing the influence of unit prices on product level an on retailer level. .